Real-time traffic data collection will start in a few guest bath
A pilot program for real-time data collection will be launched in some Hungarian spas in December in cooperation with the Hungarian Baths Association (MFSZ) and the Hungarian Tourism Agency (MTÜ), the Deputy CEO of the NGO said in Zalakaros on Tuesday. László Fényid reported at the general meeting of MFSZ that the voluntary data collection will start in 3-5 Hungarian baths through an online interface.Currently, statistical data on the number of visitors to the spas are available with a delay of one and a half years, so it is only possible to analyze the processes afterwards. However, with real-time data, there is a greater chance of making more accurate plans - indicated the tourism manager.
The spas voluntarily connected to the test - and the number of which can be expanded later - upload their statistical data, for example, on attendance and the nationality of the visitors, and MTÜ "in return" provides an analysis that helps to place the spa in question among the data providers.
In his presentation, László Lengid put it this way: “We are currently living in the golden age of tourism, compared to 2010, there have never been so many guests, guest nights and tourism development in Hungary”.
In many cases, Hungarian tourism data has grown above the world average in the last 8 years, with sales of about HUF 300 billion in accommodation fees last year showing a 132 percent increase, for example, he added.
According to him, it is also clear from the data that spas are the most popular among both domestic and foreign guests outside of Budapest, more than 70 percent of the guest data came from settlements where a spa also operates. There were nearly 30 million visitors to the domestic spas, which represented HUF 64.2 billion in sales last year.
According to the Hungarian national tourism development strategy, the most important aspect in the development of a spa is to have enough accommodation, to create local products and services by creating “experience chains”, and to develop not only the quantity and size, but also the existing infrastructure and service level. - listed the Deputy CEO of MTÜ.
He also mentioned that a total of more than 12 billion forints are currently being spent on the development of health resorts in two projects, which will dramatically transform the townscape of Balatonfüred, Hévíz, Zalakaros, Nyíregyháza, Kehidakustány or even Debrecen by the end of next year.
This summer, MTÜ began surveying 14 spas that can be sold internationally in order to further improve their marketability. They examine the infrastructure, the management, the way of thinking, the human background, the plans, and the relationship between the spas and the local players.
László Könnyid drew attention to the fact that spas need to advance in specialization, thematic and unique services are needed. It is also worth thinking about how the often only nominal amount coming in from their rented catering facilities is in proportion to the fact that families spend several times more in restaurants in addition to the few thousand HUF entrance fees.
The specialist mentioned the survey that was filtered last year from the two-month data of the mobile phones of foreign tourists visiting Hungary, thus making their holiday habits visible. This showed that Czech tourists resting in Bükfürdő also visited Sárvár and Zalakaros, for example, while Russian guests spending two or three weeks in Hévíz hardly ever left the spa town, while Poles resting in Hajdúszoboszló went to the Northern Central Mountains, Budapest, and even Lake Balaton. they arrived.
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